Top Effective User Acquisition Channels to Focus in 2024  In today’s highly digitalized world, almost every aspect of our lives has been touched by technology. Gaming, e-commerce, and fintech apps are some of the sectors that have redefined how we interact with our devices. Over 1.92 billion people are actively

What Mobile User Acquisition Trends Are Taking Over in 2024? The app market has grown tremendously in the past few years. With the increasing number of smartphone users, user acquisition has become a key focus for app developers. Global app revenue reached a record of $420.80 billion. The number is

The Role of User Acquisition in the Success of Mobile Games  Mobile games are at the forefront of the gaming industry, with their revenue surpassing that of console and PC games.    In 2023, mobile games generated over $172.10 billion in revenue, accounting for nearly 77.7% of the global gaming market.

Real-Time Bidding – Definition and Overview RTB is an automated method of buying and selling ad inventory in real-time auctions.  It allows advertisers to bid on individual ad impressions as they become available, , and the highest bidder gets their ad displayed. This process occurs within milliseconds, and the winner’s

What is a Supply-Side Platform (SSP)? A supply-side platform, also known as a sell-side platform help publishers earn revenue by selling ad space on their websites. In  simple terms, an SSP connects publishers with ad networks, demand-side platforms (DSPs), and other buyers who are interested in purchasing ad space. At

Programmatic Advertising?  (An Ultimate Way to Boost Mobile App User Acquisition) Technology has transformed the way we live, work and communicate.  It has even changed the way businesses advertise their products and services. In 2024, advertising is no longer limited to traditional mediums such as TV, radio, and print media. 

How to Scale Your Mobile App User Acquisition in 2024? Did you know that the number of apps available for download has increased by a whopping 82% since 2016? That’s right, we are living in the era of mobile apps, where users have access to countless apps.  With 1.96 million

Online presence is key to any business’s success in 2024. Mobile-based businesses rely heavily on their user base to drive revenue and growth.  But how do these companies acquire users?  The process of attracting and converting users into paying customers is known as User Acquisition. Here is an in-depth guide